Portfolio

Proof of Concept in Design and Marketing

Solutions in Litigation, LLC is a company that specializes in litigation support services for solo practitioners, law firms and practice management services for the construction industry. The company needed some design and marketing work. A website, a logo, and other marketing materials were required for a branding success.

I started with some consulting, it is important to know both where you are and where you're going when developing a marketing strategy. After a few cups of coffee we both had homework to do. Benchmarking is probably the most overlooked tool in a designer's arsenal. In order to achieve success over the competition you have to raise the bar. Knowing where the bar is the only way to get past it.

The list is generated and a flow chart or site map is created. This is a foundation tool. You can't keep building on something with a weak foundation. This is true for websites and marketing materials as well as buildings. The flow chart is the blueprint and can be easily changed depending on the needs of the client. This will keep cost and development time down.

The work starts with creating the overall website framework, true for marketing materials as well; that being a limited font selection, color and specific logo. This is where the design starts for the client and will end with collecting a copy that explains their service or product. For Solutions In Litigation, LLC, this was true in that they wrote their own copy for the website. In most cases this is usually best practice because no one knows your customers better than you. SEO and copy changes were made between our companies until we were both satisfied.

I am more lenient at the first copy changes because it is impossible to know how well that copy will work for the desired goal of that page. Realistically it can take up to 6 months of changes before the page is working, and some pages just may need fresh content to keep the visitors coming back. This is the main difference between print and web. It is a lot more cost efficient to work out your copy on the web, meaning that you can change copy fairly easy when it's on the web. This will take the guesswork out of what is working and what is not.

With completion of the website and all marketable materials from email signatures to envelopes and sell sheets, the branding of a marketable company can now start. My main goal is to set up a strategy or have the right tools for a great WOM (Word of Mouth) campaign. The website is and should be looked at as a source of information about the company, unless it is e-commerce. It is what is looked at to build consumer confidence and be certain you are a company they can trust.

For the web, this means getting traffic. There are a number of ways to get traffic to the website and keep the visitors coming back for more. If this sounds like services you need please contact me to set up consultation.